Scandinavia's biggest summerland
Once there were 2 visionary men, who in 1981 looked out over a piece of flat land in Djursland in East Jutland. Within themselves they saw a summer land filled with happy and playful guests. Today Djurs Sommerland is Scandinavia's largest Summerland and an amusement park of international prestige and recognition.
Success from the very beginning
Many people probably laughed when Ole B. Nielsen and Børge Godsk Jensen came up with the idea of an activity park in Djursland in 1981.
At that time the concept of a summerland was far from established among the general population. However, Ole B. Nielsen and Børge Godsk Jensen had a feeling that something was about to change. Danes were increasingly demanding a wider selection of holiday- and leisure activities. At the same time, East Jutland was experiencing an increasing flow of tourists, and they lacked an option for days when the weather was not good enough for bringing time to the beach. They were lacking a place, where the entire family could enjoy fun experiences together.
Opening season exceeded all expectations
The two friends initiated their search for a suitable piece of land for a such activity park. Their dream was a place in the southern part of Djursland but this wasn't feasible. This made them choose an area in Nimtofte in the middle of Djursland. This location would later reveal itself to be the perfect fit for Djurs Sommerland's future development with its focus on new rides and expansion.
In 1981 before the opening season, the ambitions were humble. Their greatest expectations were therefore exceeded when the turnstiles revealed more than 100.000 visitors on the very first season in Djurs Sommerland.
"The interest was overwhelming. At the time, the notion of getting entertained from exercising an activity was quite ground-breaking. Activities such as archery, rowing in small boats and obstacle courses characterised, what Djurs Sommerland had to offer. In popular terms: no pain, no gain. This was the driving concept for Djurs Sommerland throughout the 1980s," explains CEO, Henrik B. Nielsen.
From physics to mechanics
Before long the park's guests demanded faster and newer attractions. The times were changing, and larger, mechanical rides became a part of what Djurs Sommerland had to offer alongside the traditional lineup.
"Previously we had one single mechanical ride, but from the start of the 1990s, there was a clear expectation of more, larger and slicker rides. The concept of what a summer land should provide became wider. A new dimension of experience was added," says Henrik B. Nielsen.
Colorado River opened in 1991, while the first larger roller coaster was Thors Hammer, which was built in 2002.
From ride to an integrated experience
The 1990s were also the decade in which the brothers Henrik B. Nielsen and Michael B. Nielsen took over the helm from their father, Ole B. Nielsen, and since then the amusement park has gone from strength to strength. Djurs Sommerland was constantly extended throughout the 1990s and 2000s with more and more rides, while at the same time the park has performed targeted work to give the rides an extra dimension.
"In addition to keeping our finger on the pulse and understanding the public's expectations, it has been important for us not just to set up a new, large ride but also to include it within a larger story. We would like to give guests an experience in addition to just butterflies," explains Henrik B. Nielsen.
The park was therefore divided into 9 different themed areas each with their own consistent appearance.
The first areas were Sommerland and Vandland, followed by Afrikaland, Mexicoland, Cowboy- and Indianerland, Piratland, Vikingeland which opened in 2014.
In 2015 Bondegårdsland opened with 10 new rides.
In 2019 Wild Asia opened which is the park's newest area and became the 9 themed area.
In 2022 came the 10 themed area, Dinosaurland, which with 3 new attractions and 25 mechanical dinosaurs, was the largest investment in Djurs Sommerland's history.
The themed decoration of the park also means that each ride is simultaneously built into a narrative. For example, the public does not just experience a shiny metal construction when they get on board the popular Skatteøen water coaster, but rather a complete Pirate's Castle where you have to find the Skeleton Captain's treasure. The same applies to Juvelen which is built into an extensive Mayan universe.
Throughout Djurs Sommerland visitors experience changing atmospheres as they move between the smart, decorated rides, restaurants and play areas in the park's different areas.
Denmark's best roller coaster
Djurs Sommerland's development has proceeded at full speed ahead since 2008. The park was extended with a new, large Piratland where the main attraction is one of the best roller coasters in the world, Piraten.
Piratland doubled in size in 2011, when Djurs Sommerland presented the greatest innovation in a Danish amusement park at that time: Skatteøen, which is North Europe's largest water coaster.
In 2013 Mexicoland was extended by 12,000 square meters with Juvelen, which is Denmark's longest roller coaster and Europe's only double-launch coaster.
In 2017 yet another big rollercoaster was built - DrageKongen, the fastest and longest Family Suspended Coaster en Europe.
in 2019 Djurs Sommerland invested in Tigeren, Denmarks' biggest Gyro Swing. It also became Djurs Sommerlands fastest and highest rides in Djurs Sommerland's history.