Privacy policy


Our ambition is to provide our guests with the best possible experience both in- and outside the park. In that regard, we collect and proccess information about our visitors and business partners. This includes data, which to some extent can be traced back to you.

The purpose of this section is to provide transparency and insight into the storage and proccessing of your data by Djurs Sommerland.

Collection and use of personal information

Personal data is all kinds of information, which, to some degree, can be traced back to you. We gather this data when you access our content, sign up for our newsletter, use our webshop, use services such as our app, etc.

If you provide personal/sensitive information about other people than yourself (eg. when purchasing Season Passes for others), we urge you to obtain the consent for these persons before submitting the information.

We typically collect and process the following types of information: A unique ID and technical information about your computer, tablet or mobile phone, your IP address, your geographical location and which pages you visit (interests). If you give your explicit consent and enter the information yourself, the following information is also processed: Name, telephone number, email address, address, and payment information. This will typically be done, when you create a login, make a purchase or subscribe to our newsletter.

We always process your data under the provisions of the General Data Protection Regulation.



We have taken technical and organizational precautions to prevent your personal data from accidentally or unlawfully being deleted, published, lost, deteriorated or accessed by unauthorized persons, abused or otherwise processed in ways that are not in coherence with applicable law.



The information is used to identify you as a user and to provide you with the advertisements, that are most likely to be relevant for you, to register your purchases and payments and to provide you with the services, you have requested, such as sending you a newsletter. We also use the information to optimize our services and content.

If you revoke your consent, we will stop processing your personal data, unless we are entitled or required to continue processing or storing your personal data on other bases, including under the law.

Revocation of your consent does not affect the lawfulness of the treatment that has taken place before revoking the consent.

If you revoke your consent, you risk that the website’s performance is restricted and that you will not be able to access some of our services and content.


Storage period

The information is retained for as long as it is permitted by law, and we delete the information, when it is no longer needed. The storage period depends on the nature of the information and the reason it is stored. Therefore, it is not possible to provide a standard time frame, for when information is deleted.


Distributing information

We strive to take good care of and protect your information, and we do not distribute/share it without your consent or legal basis. Some data may be shared with external business partners, who proccess data on behalf of Djurs Sommerland, for functional or legal purposes. This can involve development and monitoring of website and webshop, distribution of newsletters, questionaires, targetted advertising etc.

These companies only proccess information on behalf of- and in full compliance with instructions from Djurs Sommerland. They are thereby not in any way allowed to use the data for any other purpose than fullfilling their agreement with Djurs Sommerland, and they are obliged to comply with measures of full discretion. All companies dealing with personal data on behalf of Djurs Sommerland have signed written agreements regarding the proccessing of data from Djurs Sommerland.

Two of these companies, Google Analytics v/Google LLC. and Facebook Inc., are established in the USA. The required guarantees regarding the transfer of information to the USA is secured through the data processor certification under EU-U.S. Privacy Shield, cf. the EU General Data Protection Regulation art. 45.

Copy of Google LLC's certification can be found here.

Copy of Facebook Inc.'s certification can be found here.

Information about your use of Djurs Sommerland's website and webshop (e.g. the advertisements, you are shown and which you click, geographical location, gender and age group) may be passed on to third parties, to the extent this information is known. Which third parties this includes is listed in the "Cookies" section below. The information is used for targetted advertising.

We also employ third parties for proccessing and storing information. These proccess our information exclusively on our behalf and are not permitted to use it with any other purposes.

In regards to current law, situations where it is necessary to share information with police might occur. This could be in cases of suspected credit card fraud.

Your information will never be sold or shared with any other intents than the above listed.


Social media

Djurs Sommerland uses social media as part of our marketing and for communicating with out guests. In that regard we use personal information for:

  • Responding to enquiries from our guests.

  • Publishing user generated content with informed consent.

  • Marketing campaigns and segmented marketing, e.g. via Facebook Custom Audiences and Facebook Lookalikes.

  • Analysis og reporting on an aggregated level.

On behalf of Djurs Sommerland social media (e.g. Facebook, Instagram, LinkedIn, YouTube) proccess information for targeted advertising about Djurs Sommerland and our services and products. Furthermore the social media gather and proccess information for their own purposes. If you want to learn more about their proccessing of personal information, seek information and keep yourself updated on the various social media.

When using our services, Djurs Sommerland can gather and proccess following personal information:

  • Your behaviour Djurs Sommerland's pages, groups and events. That includes your interaction with us, messages, posts and sharing of content and pages. It also includes your clicks on advertisements and pages.

  • Information included in messages, comments or posts - either directly to Djurs Sommerland or publicly on the page, group or event.

  • Information on your purchases and orders, if your enquiry is concerned with this.

  • Photos and videos including personal information, either sent to us or shared on our pages, groups or events.

  • Information about you, which is shared by other users on our pages, groups or events on social media.


Revocation of consent

You always have the option of withdrawing any consent previously given to Djurs Sommerland. In this case we delete and stop processing your personal information, unless we are entitled or required to continue storing and/or processing some of your personal information due to e.g. legal reasons.

If you withdraw your consent, we may no longer be able to provide you the same services and products, e.g. on our website and in our webshop.

Withdrawal of any given consent does not affect the legality of treatment of data, which has occured before the withdrawal of consent.



Djurs Sommerland employs video surveillance at some locations both in- and outside the park. The purpose of employing video surveillance is to provide a higher level of safety for our guests and to prevent illegal activities.

Ask staff for information on video surveillance.

All recordings are stored for a maximum of 30 days, after which they are deleted. Djurs Sommerland will access and watch the recordings in relation to situations regarding suspected illegal activity, events regarding safety and in cases of internal or external monitoring.

CCTV cameras are registered with the police, and in cases of illegal actions or suspected illegal actions, Djurs Sommerland may pass recordings to aid the police. Recordings may also be passed on to other parties if mandated by law.


Ride photos

To provide our visitors with a good experience and service, photos are taken during some rides. These photos are briefly displayed at screens on-site at the given rides and are deleted from our servers at the end of each day.


Photos and videos from Djurs Sommerland

Djurs Sommerland will continuously shoot photos and video material in the park, which is used for marketing purposes such as social media, newsletters or on Djurs Sommerland's website.

If any guests can be recognised from this material, Djurs Sommerland collects informed consent from the involved before using the material.


Suppliers and partners

If you or your company cooperate with Djurs Sommerland - e.g. as supplier or consultant, we can register your name and contact information, professional position, company and possibly more, which is related to the cooperation. 



Read about terms and conditions for purchases through our webshop here.


Consent to use of Bio-Match

When you purchase or renew a season pass for Djurs Sommerland, you must give your consent to the use of Djurs Sommerland’s Bio-Match solution to verify the season pass. The solution works by the guests being matched with their season pass through a so-called Bio-Match, which is a value calculated based on a few markers on the guest’s right-hand index finger. A Bio-Match value will only be generated upon the consent of the season pass holder.

Parents or other holders of custody/guardians must give their consent to children’s (aged 10-17) use of Bio-Match. Children under the age of 10 years cannot use Bio-Match.

Other persons (of age), who purchase or renew season passes for children (aged 10-17) must ensure and vouch for the holder of custody having consented to Bio-Match being used to verify the child’s season pass.

If consent is not given, or if the consent to use of Bio-Match is revoked, the season pass will be checked manually at the ticket desk at the entrance to Djurs Sommerland

Djurs Sommerland stores Bio-Match related data in a seperate database, which is deleted at the end of the opening season. This means that guests must register a new Bio-Match with their Season Pass for next season.



When using the Djurs Sommerland smartphone app, anonymised information is gathered from the smartphone/device, from which the app is accessed. This can include the type of device, operating system, version of app, locations and general behaviour when using the app.

First time the app is opened, consent can be given, enabling Djurs Sommerland to send you push-messages about e.g. events and happenings in the park. Settings for push-messages can always be changed in the device settings.


Djurs Sommerland’s processing of personal data

When marketing Djurs Sommerland, we collect personal data such as name, address, postcode, date of birth, email address and information on the guests’ use of the amusement park.

Such data is used to provide our guests with relevant information about Djurs Sommerland activities and offers, including entry fee discounts and amusement park products. Furthermore, such data is used to develop the park. We also collect data to prevent abuse of season passes.

Djurs Sommerland treats personal data as confidential. The data you have provided us with is stored in a database on a secure server. Only Djurs Sommerland network administrator and webmaster have access to the database. Your data will never be sold or disclosed to any other third parties than those mentioned above in any way.


Access and complaints

You are entitled to be informed about the type of personal data we process. You can also object to the use of your data at any time. You can also withdraw your consent for the processing of personal data.

You can object to the collection and further processing of your personal data. You have the right to rectify your personal information or ask us to limit the processing of your personal data. 

If you do so, we will delete the personal information we have registered about you without delay unless we can continue the process on another basis, for example, if the process is necessary to establish a legal claim or, if necessary, to answer an inquiry from you.

Under certain circumstances, you are entitled to receive the information that we have registered about you in a structured, commonly used and machine-readable format, and to request that we transmit this information to another data controller.

If you wish to use your rights, as mentioned above, please contact us.

In association with inquiries regarding your rights, we ask you to provide us with sufficient information to enable us to process your inquiry. This will include your full name and email address, to identify you and respond to your request. We will respond to your inquiry as soon as possible and at the latest within one month.

If your personal data is incorrect, you are entitled to either have it corrected or deleted. Applications for this must be sent to If you wish to complain about our processing of your personal data, you can also contact the Danish Data Protection Agency, Datatilsynet.


Links to other websites

Our website may contain links to other websites. We are not responsible for the content of other websites (third-party websites) or the procedures such as third parties have for the collection and processing of personal data. When visiting a third-party website, you should read the site owner's privacy policy and other relevant policies.


Contact us

If you have questions or wish to complain,you are always welcome to contact Djurs Sommerland on


Changes in the privacy policy

We reserve the right to change this privacy policy due to significant changes in the law, new technical solutions, new or improved features or to improve the website.



The website is owned and published by:

Djurs Sommerland A/S
Randersvej 17
8581 Nimtofte
Telefon: 86 39 84 00
CVR: 10101441


Cookie policy 

When you visit our website, information about your visit is collected. This information is used to adapt and improve our website content as well as the user experience of the advertisements displayed on the page. If you do not want this information to be collected, you should delete your cookies (see instructions) and stop using the website. Below are further details about what kind of information is collected, what it is used for, and which third parties have access to it.



This website uses ‘cookies’, which are text files stored on your computer, mobile phone or similar to recognize the device, remember settings, generate statistics and provide targeted advertisements. Cookies cannot contain harmful code, such as viruses.

Cookies can be deleted or blocked. For instructions, see

If you delete or block cookies, the advertisements shown may be less relevant for you and may appear more frequently. You also risk that the website’s performance is restricted and that you will not be able to access some of its content.

The website contains cookies from third parties, which to varying degrees can include:

  • Google Analytics
  • Google AdWords
  • Google Tag Manager
  • Google Suite 360
  • Sleeknote
  • Loyalitetsbureauet- Heyloyalty
  • Hotjar
  • Facebook
  • Snapchat
  • Adform
  • DIBS
  • Azets

Third-party cookies may also include cookies from marketing partners or media agencies.